Last week I went to visit CeBIT, the world’s largest exhibition on information technology in Hannover. I wanted to find out what’s new and what the implications for collaboration are. Here are some impressions that stayed with me: First of all, I was simply overwhelmed by the huge number of companies and subjects dealing with [...]
Driving development from the market in or from technical expertise out? Connecting both smartly is the way forward!
„Customers do not know what new products they want anyway, so there is nothing really we can learn from them!“ I just heard this sentence again during one of my latest interventions with a group of engineers, and I have heard it many times before. In their struggle for global competitivity and success companies have [...]